It has been an integral part of our vision to build a trade show that would offer improved business-to-business opportunities for our creative fashion industry, similar to that of our international counterparts. The SA Fashion Week’s Trade Show is the premier fashion event, exhibiting ladies and menswear contemporary designer collections, jewellery, footwear and accessories.Now, more than ever, buyers are looking for something new and fresh to attract their customers. The Trade Show is designed to be an intimate, networking-friendly and neutral trading ground for all designers in Africa. It offers a broad spectrum of the various designers’ pricing, optimising the buyers’ purchasing power and boutique owners’ attendance. The exhibiting brands are carefully curated and are retail ready with sound business processes in place, which will enable them to deliver according to order. The Trade Show provides visibility, a credibility boost, networking time, opportunity to form new relationships with clients and vendors, a chance to generate leads, and a soft entry to the media. The Trade Show, in October 2017, showed an encouraging escalation in buyers and boutique owners visiting from all over the country.