21 Steps to Retail

The Edcon Design Innovation Challenge was launched in September 2016, by the Edcon Group, to advance skills development and entrepreneurship in the fashion design sector. This initiative seeks to do so, by providing post graduate fashion students with the opportunity to further develop their fashion, design and entrepreneurial skills through the learning platforms created by Edcon and thereby contributing towards the advancement and improvement of the calibre of young South African designers. The Design Innovation Challenge includes the 21 Steps to Retail, a three-month training programme, facilitated by Runway Productions, the organisers of the annual SA Fashion Week, as well as a one-year internship placement at Edcon.

The Edcon Design Innovation Challenge is an initiative endorsed by Proudly South African.